Coronavirus threat to IPL cricket brand valuation (Part 1)

IPL 2020, Indian Premier League, Coronavirus, Indian Sports Business News, IPL 2020 brand valuation.

The Indian Premier League faces a threat of losing up to $ 1 billion if its entire ecosystem if the COVID-19 pandemic results in the cancellation of the 13 version order, as reported by the private company. Duff & Phelps global financial adviser. The report also revealed the economic setup back to the tournament under various scenarios implemented by COVID-19.

The IPL 2020 season, which runs from March 29 to May 24, is postponed until April 15 when the Cricket Control Commission in India is monitoring the COVID-19 situation and anticipating options. Various to reschedule matches – from a full tournament or truncated in the April-May window or full 2020 IPL between July and September.

Because the COVID-19 threat has disrupted the global sports schedule, the cancellation of the entire IPL season can be completely eliminated during this period. Such a scenario would reduce the value of the IPL ecosystem anywhere from 700 million to 1 billion dollars. The company has estimated a 10-15% erosion in IPL brand valuation, which it has estimated to be around $ 6.8 billion.

Managing partner of Duff & Phelps Santosh N, revealed the results of a study to analyze the impact of COVID-19 on the value of the IPL Ecosystem, based on estimates of the IPL Brand Valuation Report. of the company 2019.

The report is based on and has been reviewed, different scenarios discussed by BCCI president Sourav Ganguly during his press conference last week.

We may only be in the first quarter of 2020, but this year has witnessed the unprecedented closure of global sports tournaments due to COVID19. The last such shutdown occurred during World War II when all major sporting events across the globe including the 1940 & 1944 Olympics were canceled, Santosh said.